YEREVAN, MARCH 23, ARMENPRESS. The Government will take concrete steps to advertise Armenia as a tourism country through video clips and disseminating them in international media, Prime Minister Karen Karapetyan said during the Government session on March 23, reports “Armenpress”.

“Although over the past 5 years the average annual growth of tourism arrivals in Armenia comprised over 9%, Armenia as a tourism country is underestimated. I am convinced that Armenia has much higher potential in tourism field. In addition to already planned and ongoing practical steps, I consider it necessary to form the description of Armenia as one of the most attractive tourism countries in the world”, the PM said.

In this context the PM tasked the Minister of Economic Development and Investments to continue taking active and targeted marketing measures, as well as within 2 weeks to ensure the preparation and dissemination of advertising materials presenting Armenia as a tourism country, to make online marketing, including high-quality video producing and their wide distribution in international networks and media.

He brought Russia as an example of target market the citizens of which can visit Armenia with internal passports.